People nowadays are used to being served directly online and having instant interactions with companies. Questions or request are resolved almost immediately. In the customer journeys they are accustomed to, it is normal the same information is not requested twice, and personal advice is given. Since this is the current status quo, citizens expect this from the public sector as well. Last week we discussed our view on the public sector from the perspective of policy making and automation. In this blog, we highlight the public sector from a citizen’s perspective including citizens access to public services, tailored citizens advice and solutions for the e-government.