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What is sustainable technology, and why is it so important?

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The concept of sustainable technology has emerged as a critical trend, attracting attention and recognition. Gartner, a leading research and advisory company, has identified sustainable technology as one of the Top Strategic Technology Trends 2024. In this article, we focus on the essence of it, why it is gaining prominence, and its critical role in shaping a future where environmental, social, and governance (ESG) outcomes are paramount. 

What is Sustainable Technology? 

Sustainable technology is a set of digital solutions designed to drive positive outcomes for the ESG within businesses. It goes beyond just a company’s internal IT operations, impacting all business areas and customer interactions.

In simpler terms, it’s about using digital tools and practices in a way that not only optimizes the efficiency of a business but also contributes to a healthier planet and society. 

86% of business leaders see sustainability as an investment that protects their organization from disruption. (Gartner) 

Why is it important? 

Organizations should prioritize sustainability by embedding ethical and responsible decision-making across all operations, from ecological impacts to global business practices. Additionally, consider the financial aspect since the cost of energy for IT infrastructure makes up a significant portion of business expenses. All in all, sustainable technology covers different aspects, integrated to create a more responsible and ethical business environment. Some of its main topics are: 

Environmental Impact

It aims to reduce business ecological footprints through enhanced energy efficiency, waste reduction, and eco-friendly practices. This involves using renewable energy and adopting responsible waste management strategies. Clearly, these efforts are vital for combating climate change and conserving natural resources. 

Social Responsibility

Companies embracing technological sustainability prioritize social responsibility, integrating fair labor practices, diversity and inclusion, and community engagement into their operations. Consequently, businesses contribute positively to societal well-being, fostering a reputation for ethical practices.

Governance Integrity

Sustainable technology also enhances governance by promoting transparency, accountability, and ethical decision-making in organizations. It employs technologies like blockchain for secure and transparent record-keeping, thereby improving corporate governance practices. 

Regulatory Compliance

With a growing emphasis on environmental regulations and ethical standards, sustainable technology helps businesses stay compliant and proactively adopt eco-friendly practices. It positions organizations to navigate evolving regulatory landscapes, reduces legal risks, and enhances their corporate image.  

“Sustainable technology is increasingly important operationally — for optimizing costs, energy performance, and asset utilization, for instance — but it also drives ESG outcomes like improving wellness and providing the traceability needed to ensure responsible business practices. Sustainable technology also facilitates new business models and tech-enabled products to serve customers better.” (Gartner)

social impacts and hurman rights

The Future of Sustainable Technology

Sustainability is becoming a top priority for most modern organizations. Sustainable technologies can aid in meeting ESG improvement goals that support long-term ecological balance and human rights. The momentum behind technological sustainability is set to grow, driven by a combination of environmental urgency, societal expectations, and business imperatives.

As organizations link their operations with the global environment, adopting sustainable technology is becoming essential for long-term success. Embracing these principles today is an investment in a resilient and responsible future wherein technology catalyzes positive change. 

Stay tuned for upcoming articles and related interviews on our blog if you are interested in sustainable technology and want to learn more about it.