Apeldoorn, October 3 – Be Informed, a leading provider of advanced automation solutions for regulated industries, is pleased to announce a seamless transition in leadership as René Louter steps down as CEO, effective October 1st, and Hugo Ehrnreich assumes the role.
During his 5-year tenure, René Louter successfully led Be Informed through the challenging COVID-19 years and built the strong foundations that underpin the company’s current position as a leader in translating complex regulations into innovative applications for automated decision-making and compliance.
By leveraging its distinctive platform, tailored solutions like ITTS (International Trade and Transport Compliance Solution), and strategic partnerships with world-class strategic partners such as TNO, BearingPoint Caribbean, and Accenture, Be Informed enables both private and public sector customers to excel in an increasingly intricate and dynamic global regulatory compliance landscape. René will embark on a new role as CEO of HEEYOO, an IT Consultancy firm in The Netherlands, starting on the same date.
René sums it up: “I want to express my appreciation for the incredible journey we have had at Be Informed over the past five years. It has been an honor to serve you, and I take immense pride in our collective achievements with our esteemed partners and customers.”
Hugo Ehrnreich, the incoming CEO, adds: “On behalf of the Team and Board of Be Informed, I would like to extend our thanks to René for everything he has done for the company, and – on a personal note – thank him for the warm welcome and handover.”
Hugo brings a 25-year international track record in growing customer and strategic partner value in enterprise B2B SaaS and professional services, with a special focus on enterprise architecture, digital transformation, and Business Intelligence (BI) & Analytics. He has an MBA from INSEAD and an MSc in Economics from the London School of Economics (LSE).
His extensive international background spans Europe, the US, and the APAC region, and he is proficient in five languages. Combined with his diverse private and public sector experience – ranging from Automotive OEM and Financial Services to Government and Public Administration – this positions him well to lead Be Informed’s international ambitions and double up on its commitment towards its customers and partners.
As Hugo expresses it: “My passion is creating joint success across the value chain and building strong, high-performance teams, unbeatable customer value, and highly successful strategic partnerships. This is why I am so excited to join Be Informed. I am impressed by the quality of our expert team, the powerful and innovative platform, and world-class strategic partners. I would, therefore, like to explicitly confirm my full and continued commitment to our customers, our strategic partners, the powerful solutions we have developed together, and our close collaboration on open standards for smart regulations. If there is to be a change, then it should be that our customers and partners see the value we create together accelerate and rise to even greater heights.”
