Vision - Free your business

Administrative organizations can easily be freed from the restrictions imposed by their current administrative processes. Be Informed enables organizations to optimize and innovate processes at the same time, to realign the entire administrative structure within the existing organization, and to enable knowledge workers to work autonomously without sacrificing control.

How? Not by reducing complexity - as many suggest - but by embracing it. Complexity is a natural phenomenon. It is simply how the world works, with all its diversity and change. But there is a difference between what makes the world complex and what makes it complicated. Organizations stand out by the way they deal with complexity. By accepting it and taking advantage of it, by using it and profiting from it. But in order to do this, it is important to first reduce the complicated nature of the business processes.

Embracing complexity in order to benefit from it and to empower your workforce requires you to undergo a subtle but fundamental paradigm shift in your business operations. This is nothing new or nothing to be concerned about - paradigm shifts take place every number of years anyway.

Process case centruc

Traditional business process methods have been aimed at capturing complexity in systems, logic and code. As a result, business systems have become overcomplicated and inefficient. The next wave in business operations is aimed at embracing complexity and profiting from it. The process is no longer key − the focus is now on the customer or, in more conceptual terms, on the ‘case’.

The business process platform is characterized by the following principles:

Traditional: Process-centric

Next Wave: Case-centric

  • Eliminate exceptions
  • Define and limit all possible combinations
  • Standardize processes
  • Engineering-driven, inside-out
  • Document-driven
  • Every case is unique
  • Guide users through combinations as they appear
  • Mass customization
  • Goal-driven, outside-in
  • Information-driven

...reduce complexity

...embrace complexity

This orientation allows for mass customization instead of standardization, for empowerment instead of control, and for accepting complexity instead of denying it. Be Informed enables organizations to optimize and innovate processes at the same time. To realign the entire administrative structure within the existing organization. To enable knowledge workers to work autonomously without sacrificing control.

With Be Informed, organizations can embrace complexity thanks to the clear separation of business logic and application code. With its model-driven approach, Be Informed is above-the-line technology, but made enterprise class.

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